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Jun 30, 2026
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Countless wellness-conscious Americans use vitamins and supplements; they are among the most popular daily wellness products. While dietary supplements are widely used, they may also be misunderstood. We’ll help cut through the most common myths, misunderstandings, and misconceptions with science-informed clarity so you can feel confident in the vitamin aisle.
We should all try to eat a balanced diet. Eating a diet rich in lean protein, fruits, vegetables, whole grains, and dairy is the foundation of good nutrition, and it’s the best way to get a variety of vitamins and minerals. However, even adults who try to eat well may experience dietary shortfalls in some key nutrients. For instance, many U.S. adults have nutrient gaps in their diet, such as:[1]
Supplementation, alongside a healthy diet, can help fill these nutrient gaps.
Additionally, some groups may be at higher risk of specific nutrient gaps or common nutrient deficiencies even if they eat a balanced diet. This includes older adults, pregnant women, vegetarians and vegans, and people with dietary restrictions and certain health conditions that affect nutrient absorption. If you are in any of these groups, supplementation can serve as a practical daily tool to help fill potential nutrient gaps.
It’s important to understand that vitamins don’t substitute for a good diet; they complement a balanced diet when your dietary intake falls short.
They say there can be too much of a good thing. With vitamins, that’s true. You can take too much of certain kinds of vitamins, such as those with established upper intake levels. It’s important to always follow the Suggested Use on the label when taking dietary supplements.
There are two distinct types of vitamins, water-soluble and fat-soluble, and they determine what happens to excess vitamin intake. Water-soluble vitamins (which include the B vitamins and vitamin C) are not stored in the body in large amounts. Because they dissolve in water, excess is flushed out in our urine, so higher doses are excreted rather than accumulated.
The other type, fat-soluble vitamins, works a little differently. This includes vitamins A, D, E, and K. Fat-soluble vitamins are stored in the body, and consuming very high amounts over time can lead to accumulation that can cause adverse effects. That’s why many of these have daily upper limits that you should stay within. Paying attention to the dosage and Suggested Use is important, and it’s always best to discuss your supplement intake with your healthcare practitioner so that they can guide you.
Minerals should also not be taken in large doses. For example, excess iron can cause problems, which is why women over 50 and men are typically advised to take multivitamins without iron unless otherwise directed by a trusted health professional.
When building a supplement routine, consult a healthcare practitioner for guidance and follow the label’s recommended use, and check labels to see if you are getting a certain nutrient from more than one source if you are taking more than one supplement. This should help you stay within the daily recommended amounts for vitamins and minerals.
It may be tempting to expect immediate results from supplementation but understanding how dietary supplements work can help you understand the benefit timeline. While some supplements work within the hour, others work by providing regular, daily nutrients over time. The key to understanding what to expect from each supplement is the same as above: read the label.
Fast-acting formulations are designed to support effects within a defined window. This includes melatonin (which can be taken occasionally before bedtime to support sleep onset), GABA and L-theanine (supports relaxation within a short time frame), and more. The timing guidance for these products is typically included in the Suggested Use section of the label; check there for guidance on your specific supplement.†
Remember that vitamin and mineral supplements provide nutritional support, not necessarily support you can feel. For these daily vitamins, consistency is key. Set a reminder on your phone or pair your supplements with a regular meal to help support consistency. Regularly skipping days may reduce the potential benefit of a daily supplement.
When you’re in the supplement aisle, you may see a number of bottles labeled “multivitamin.” Does that mean they all have the same ingredients inside? No! Individual multivitamins have unique formulations, with variations in ingredients, dosages and more. Many multivitamins are formulated for sex, age and life stage, with nutrients tailored to specific needs.
For example, women’s multivitamins typically include iron to help replenish what is lost during menstruation and higher amounts of folate to support the needs of women of reproductive age. Conversely, multivitamins designed for men typically do not include iron, as men's requirements are lower.
Other multivitamins are formulated differently based on the age range they target. Older adults typically have different nutritional needs, and multivitamins aimed at those 50+ (Men's & Women's) tend to exclude iron, while emphasizing vitamin B12 for cellular energy support and calcium for bone health support.†
Even among multivitamins aimed at the same sex and life stage, there can be key differences, including the nutrients included, the doses of each nutrient, and the forms of those nutrients. Some may include magnesium as magnesium citrate, while others may include magnesium oxide. Different nutrient forms may be absorbed differently, so be sure to check which forms are included in each supplement.
Another key difference in multivitamins is ingredient quality, manufacturing standards, and third-party verification. Nature Made® Multivitamins come from a trusted brand, and many carry the USP Verified Mark, meaning they have been tested and verified by an independent, third-party, the United States Pharmacopeia.
When choosing a multivitamin, pick one formulated for your age, sex, and life stage, and choose a trusted brand with a history of high-quality standards.
Supplements cannot replace a healthy diet. Along with nutrients, food provides the primary source of carbohydrates, protein, fiber, and more, all things your body needs to function. The key to understanding supplements is in the name. They supplement a healthy diet by helping fill potential nutrient gaps; they do not replace it.
Whole foods contain a complex matrix of essential compounds that work together in ways that cannot be replicated by supplements. In comparison, supplements provide specific vitamins and minerals in either isolated or combined form, but they cannot and do not contain the full nutritional complexity of a varied, balanced diet.
Supplements are a practical tool to help fill specific nutrient gaps when your dietary intake falls short, but they are not a shortcut around healthy eating habits. Eating a balanced diet is the best way to support your body with essential nutrients and more.
We’re all unique, and that stays true when it comes to supplementation. Not all dietary supplements produce the same results for everyone, and individual factors can significantly influence how a supplement is absorbed, how it's used in the body, and the benefits it provides.
Age, diet, and medication can all change how supplements work in the body. Nutrient absorption can change with age; for example, vitamin B12 absorption becomes less efficient for older adults, which can make supplementation more relevant. The recommended daily intake of calcium and vitamin D also increases with age, and individuals may benefit from supplementation to bridge possible gaps.
B12 supplementation is most relevant for those with low B12 levels, helping reduce fatigue. Nature Made Vitamin B12 Softgels provide 1000 mcg of B12 to support brain cell function and help convert food into cellular energy.†
Certain health conditions and medications can affect nutrient absorption or interact with supplements. It’s always important to consult with a healthcare professional before starting a supplement routine, especially if you take medications or have health conditions. They are equipped with personalized information to provide individual guidance when assembling a wellness routine.
And, as always, consistency is key. You are more likely to support the intended health goals when you take your supplements consistently, rather than sporadically.
It’s a common misconception that only older adults take supplements, but that isn’t the case. Nutrient gaps can occur at any age, not just among older adults. It’s not uncommon for young adults to have nutrient gaps, such as vitamin D, calcium, and folate, depending on their diet, gender and lifestyle.[2]
Many young adults follow diets high in processed foods and low in fruits, vegetables, and whole grains. These diets are often associated with common nutrient gaps and may benefit from supplementation.
We know the importance of prenatal supplements during pregnancy, but did you know that women of childbearing age are recommended to consume 400 mcg of folic acid daily, whether or not they are pregnant or planning to become pregnant? This is because folate is critical in the earliest weeks of pregnancy, before you may be aware.[3]†
Some nutrient gaps are common across all age groups. This includes vitamin D, which approximately 95% of adults do not consume enough of in their diet alone, making supplementation relevant at all ages.[1]
People who follow plant-based diets, such as vegetarians and vegans, may not consume enough vitamin B12, iron, and zinc, regardless of age, as these nutrients are mostly found in animal products.[4]
Making an active choice to support your daily wellness is important at any age, and consulting with a healthcare provider can help provide guidance on which supplements you may benefit from.
All reputable supplements, regardless of form, provide the ingredients in the amounts listed on the label. Gummy vitamins work by providing a daily source of essential vitamins and minerals. Always take gummy vitamins as directed on the label and follow any caution or warning statements.
However, certain nutrients, particularly larger minerals, can be difficult to include in a gummy form. You may notice that gummies tend to include either smaller amounts of these nutrients, like calcium, or exclude them altogether. When comparing gummy vitamins vs. traditional vitamins, it’s important to check the Supplement Facts panel to confirm which nutrients are included in each vitamin supplement and at what levels.
Gummies typically contain a small amount of added sugar per serving. When consumed as part of a balanced diet, this amount is generally not a concern. Nature Made also offers Zero Sugar‡ Gummies for adults looking to reduce added sugar intake.
Are gummy vitamins effective? Gummy vitamins are formulated to be an enjoyable supplementation experience. Many adults choose vitamin gummies in a consistent routine because they are convenient and easy to use, particularly if you have difficulty swallowing tablets or capsules.
Skepticism is healthy, and education is the answer. Some adults may view dietary supplements as promising benefits without scientific support, but this isn’t always true. Many vitamins, minerals and other nutrients have well-established research supporting their roles in normal bodily functions, including vitamin D, vitamin C, omega-3 fatty acids, folic acid, calcium, magnesium, and B vitamins.
These nutrients are well understood; their roles in the body, the recommended intake levels, and the effects of deficiency have all been studied and peer reviewed. When a supplement includes a claim, for example, “vitamin C supports a healthy immune system” or “calcium helps support strong bones,” these claims are grounded in nutritional science.†
Nature Made offers a number of supplements with ingredients supported by science, such as Magtein® Magnesium L-Threonate, which has been clinically studied to help support healthy cognitive function, including short-term memory.◼️ We also offer clinically studied Berberine Phytosome Capsules, with the ingredient Berbevis® that has 5 times higher bioavailability than standard Berberine (HCl)◆ and has been studied to help support healthy glucose and lipid metabolism.▲ Our Probiotics Collection includes supplements with clinically researched probiotic strains, such as Bifidobacterium animalis subsp. lactis BB-12® and B.coagulans Unique IS-2, which support different aspects of digestive health.†
Nature Made is a trusted brand with over 50 years of expertise in dietary supplements, delivering science-backed ingredients to support a variety of needs. Explore our Multivitamins and other dietary supplements to find what’s best for you. Nature Made is the #1 Pharmacist Recommended Vitamin & Supplement Brand.* Learn more about Nature Made.
‡Not a low calorie food.
Magtein® is protected under a family of US patents, pending patents, and is protected worldwide.
Magtein® is a trademark of and is licensed exclusively by ThreoTech LLC.
◼️Adults experience mild memory loss with age. A clinical study supported mental sharpness (short-term memory) in older adults.†
Berbevis® and Indena Phytosome® are registered trademarks of Indena S.p.A., Italy.
▲In older adults on a calorie-restricted diet.
◆ Compared to Berberine hydrochloride (HCl) when taken on an empty stomach.
* Based on a survey of pharmacists who recommend branded vitamins and supplements
† These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
NatureMade Copywriter
Graham has a degree in film with a focus on screenwriting from the University of California, Santa Cruz. He enjoys learning new things and finding the best, most engaging way to communicate them to a wide audience. Graham appreciates simplicity in life and nutrition, and wants to find the easiest, no-stress ways to stay healthy.
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Science and Health Educator
Kalyn is a Registered Dietitian-Nutritionist and a Science & Health Educator with the Medical and Scientific Communications team at Pharmavite. Her experience in the field of nutrition prior to joining Pharmavite has included community and public health education, media dietetics, and clinical practice in the areas of disordered eating, diabetes, women’s health, and general wellness. Kalyn received her Bachelor of Science degree in Nutrition and Dietetics from Arizona State University in Phoenix, Arizona, and completed her dietetic supervised practice in Maricopa County, AZ, with an emphasis on public health. Kalyn is certified in Integrative and Functional Nutrition through the Academy of Nutrition and Dietetics, where she is an active member in addition to memberships in Dietitians in Functional Medicine, Women’s Health Dietitians, and the International Federation of Eating Disorder Dietitians.
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